Turkey Databook – Cards and Payments Market Size And Segment Forecasts 2020 – By Acute Market Reports

Turkey cards market grew at a CAGR of 9.4% during 2010 to 2014, to reach 167.5 million cards in circulation by 2014. The increasing acceptance of ecommerce, shifting lifestyle demographics, and rising disposable income acted as the growth drivers for cards in circulation.

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The number of POS terminals increased from 1,82,3530 in 2010 to 2,41,3884 in 2014. The number of POS terminals is expected to grow significantly during the period 2015 to 2020 due to expansion of retail sector.

The number of credit cards in circulation grew at a CAGR of 5.6% during the period 2010 to 2014. The number of credit cards in circulation is expected to reach 65.5 million in 2020, growing at a CAGR of 1.8%. The growth in credit card transactions was encouraged by growth in payment infrastructure (such as POS and ATM terminals), advanced card features (such as EMV technology) and promotional strategies (such as cashback offers and reward programs).

Credit cards are primarily used by customers at POS terminals for retail purchases, rather than for cash withdrawals at ATMs. In 2014, value of transactions at POS terminals accounted for 91% of total credit card transactions in Turkey.

By scheme, the number of debit cards in circulation was dominated by Visa with market share of 58.3%, which was followed by MasterCard with 39.7% market share in 2014. Visa was also a leading scheme in credit card segment with a market share of 55% of the total credit cards in circulation.

In credit card segment, Yapı Kredi was the leading card issuer in terms of the number of cards in circulation in 2014.

Key players in the debit and credit cards market include:
Ziraat
VakifBank
Yapı Kredi
Garanti
Finansbank

Turkey Card and Payments market databook includes market size and forecast for the period 2010 to 2020 in terms of number of cards, value and volume of transactions processed through these cards. The databook also includes competitive landscape (card issuers in the country) for both debit cards and credit cards.

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Key data points covered in the databook are:
Card Market – Debit cards and Credit cards
Number of cards
Number of transactions
Value of transactions
Frequency of use
Average transaction value
Card turnover

Payment Market – ATM and POS terminals
Number of terminals
Number of transactions
Value of transactions
Frequency of use
Average transaction value
Card turnover

Competitive Landscape of Card Issuer – Debit card and Credit card
Number of cards
Number of transactions
Value of transactions
Credit card balance outstanding

Prepaid Card Market – Open loop cards and Closed loop cards
Prepaid cards in circulation
Open loop prepaid cards in circulation
Closed loop prepaid cards in circulation
Prepaid cards transaction value
Open loop prepaid cards transaction value
Closed loop prepaid cards transaction value
Payment Channels – Credit Transfers, Direct debit and Cheques
Number of transactions
Value of transactions

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REASON TO BUY?
Access accurate historical and forecast data for various categories and segments of card payments industry
Be informed about cards in circulation, number of terminals, volume and value of transactions, company and issuer share in the market
Know the expected growth rate of various categories and segments of card payments industry and which of them is expected to gain/ lose market share
Identify new windows of opportunity to cover loopholes in the product portfolio and align them as per the markets with a greater growth potential
Frame informed and customized strategies for market entry and expansion by identifying the categories and segments that ensure growth
Make more accurate decisions with the available hard data
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